DISCOVER COACHELLA VALLEY FRESH
In 2015 a community contest was announced in The Desert Sun as part of the USDA Local Food Promotion Program. Local Coachella Valley residents of all ages were challenged to submit creative ideas for the new CV FRESH logo. Coachella Valley residents and a committee of industry professionals viewed and voted on the logos that were submitted on The Desert Sun website. The winning designer of the CV FRESH logo is Judecie Juan, a Graphic Design student from CSUSB Palm Desert, who refined the logo with Palm Desert Whole Foods designer Nalani Melo-Hernandez. Whole Foods Palm Desert graciously provided the Grand Prize which included local food products and Whole Foods gift cards. The CV FRESH logo is 100% CV FRESH!